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7 tips for successful creation of your e-commerce site

Creating an e-commerce site involves respecting certain good practices. In addition to the crucial choice of the best e-commerce site creation software, many parameters come into play. Brand image, natural referencing or payment experience, every detail counts.
In this article, we are going to give you 7 valuable tips to make the creation of your e-commerce site a real success.

#1 Make your brand image a priority

When the words “e-commerce” or “online shopping” are mentioned, Internet users want to address established brands. E-commerce sites without identity, only there to collect information and make money, it’s over!
If you want to build the trust you need to drive sales, you need to seriously think about your brand image. Your brand image is like your company’s DNA; it’s who you are as a business, and it’s what makes you different from your competition.
To optimize your e-commerce site, take the time to define your brand image, then integrate it into your design. If you’re not aware that who you are as a brand, that’s fine! Then you require to do a small self-examination before you start. Ask yourself questions like:
  • If my brand was a person, who would it be?
  • Whether I had to describe my brand in short words, what would they be?
  • What differentiates my brand from other e-commerce sites?
  • What do we do better than anyone else in the market?
Once you know who you are, you can incorporate that branding into your e-commerce site. This branding will help you gain the trust of your audience and improve your business performance metrics.

#2 Secure your site to gain the trust of your Internet users

Trust between the customer and the e-merchant takes time to build but is essential for sales . First, strengthen the security of each page of your e-commerce site using the HTTPS protocol . Customers rightly expect you to keep their personal data secure.
Trust between the customer and the e-merchant takes time to build but is essential for sales . First, strengthen the security of each page of your e-commerce site using the HTTPS protocol . Customers rightly expect you to keep their personal data secure.

#3 Pay close attention to your navigation menu

Menus allow users to easily navigate between pages on your website to find what they are looking for . The main menu should appear on all pages for the best user experience, preferably at the top of the page.
Again, there are good practices to follow when creating your menu. For starters, don’t create a menu with too many options, as it can be confusing to web surfers. You can use a drop-down menu to organize a lot of different pages and categories on your website more effortlessly without causing visual clutter.
#4 Use high quality images
No one is surprised, images play a vital role, especially on an e-commerce site. No one will buy a product without having seen it. If you want to sell your products to people, then you need to display them what you are selling with high-quality images.
Showcasing your products with professional images (and images of your product from several different angles) goes a long way to building trust with your customers. If they sense that they know what they’re purchasing, they’re more likely to simply purchase. This isn’t the hardest trick to implement, so have plenty of high-quality images of what you’re selling on your e-commerce site.

#5 Create a frictionless checkout experience

Good news, a user has found the product he was looking for on your site! To convert this user into a customer, you must offer them a frictionless customer journey, with a perfect payment experience. To start, let’s see what NOT to do:
  • Add unexpected shipping costs,
  • Not having a clear return policy,
  • Do not accept certain types of payment,
  • Be required to create an account to place an order.
By doing this, there is a good chance that the user’s cart will turn into an abandoned cart. How to avoid it? To get started, clearly display your shipping costs and policies on your homepage and product pages. This eliminates any unpleasant surprises.
If your platform limits payment types, it’s time to switch to a platform that doesn’t limit them. You must be able to accept all international credit cards, online payment gateways like PayPal and Stripe, and digital wallets like Apple Pay and Amazon Pay.
Finally, a last obstacle to remove is the obligation to create an account to complete the purchase process. Just use a payment form to take that friction away. Once they’ve made a purchase, give them the option to use that information to create an account with one or two clicks. No more no less !

#6 Choose the e-commerce solution that suits your needs

  • Am I a beginner or do I have experience in creating an e-commerce site?
  • Do I have coding experience?
  • Do I really need a strong and active community to help me in case of problems?
  • What about payment methods? Am I going to accept a lot or not?
Woocommerce, Shopify, Wizishop… there are many platforms specializing in the creation of e-commerce sites . You must study them one by one to make the most informed choice possible. Now a few questions you can ask yourself to help you make a decision:
  • Am I a beginner or do I have experience in creating an e-commerce site?
  • Do I have coding experience?
  • Do I really need a strong and active community to help me in case of problems?
  • What about payment methods? Am I going to accept a lot or not?
All these questions that may seem trivial are not! By doing your research, you will find that some solutions support SEO while others only accept a very limited number of payment methods. Your choice will gradually narrow to arrive at the perfect platform for your use.

#7 Go all out on customer reviews and testimonials

Most internet users check online reviews before deciding to buy a product/service . Contact your customers to follow up on their purchases. Ask them for details about their experience. This valuable information will help you improve in one way or another, and you will even be able to view the most rave reviews.
However, if you receive a negative review online, don’t ignore it. Instead, get in touch with the customer and talk to them directly. Try to find a quick and effective solution to his problem . He will see you as trustworthy, reliable, and will be more likely to come back to you in the future.
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