7 Tips For Successful Creation Of Your E-Commerce Site
Creating an e-commerce site involves respecting certain good practices. In addition to the
crucial choice of the best e-commerce site creation software, many parameters come into play.
Brand image, natural referencing or payment experience, every detail counts.
In this article, we are going to give you 7 valuable tips to make the creation of your e-commerce site
a real success.
#1 Make your brand image a priority
When the words “e-commerce” or “online shopping” are mentioned, Internet users want to
address established brands. E-commerce sites without identity, only there to collect information
and make money, it’s over!
If you want to build the trust you need to drive sales, you need to seriously think about your
brand image. Your brand image is like your company’s DNA; it’s who you are as a business, and
it’s what makes you different from your competition.
To optimize your e-commerce site, take the time to define your brand image, then integrate it
into your design. If you’re not aware that who you are as a brand, that’s fine! Then you require to do a small
self-examination before you start. Ask yourself questions like:
- If my brand was a person, who would it be?
- Whether I had to describe my brand in short words, what would they be?
- What differentiates my brand from other e-commerce sites?
- What do we do better than anyone else in the market?
Once you know who you are, you can incorporate that branding into your e-commerce site.
This branding will help you gain the trust of your audience and improve your business performance
metrics.
#2 Secure your site to gain the trust of your Internet users
Trust between the customer and the e-merchant takes time to build but is essential for sales .
First, strengthen the security of each page of your e-commerce site using the HTTPS protocol .
Customers rightly expect you to keep their personal data secure.
Trust between the customer and the e-merchant takes time to build but is essential for sales .
First, strengthen the security of each page of your e-commerce site using the HTTPS protocol .
Customers rightly expect you to keep their personal data secure.
#3 Pay close attention to your navigation menu
Menus allow users to easily navigate between pages on your website to find what they are
looking for . The main menu should appear on all pages for the best user experience, preferably at
the top of the page.
Again, there are good practices to follow when creating your menu. For starters, don’t create a
menu with too many options, as it can be confusing to web surfers. You can use a drop-down menu to organize a lot of different pages and categories on your website more effortlessly
without causing visual clutter.
#4 Use high quality images
No one is surprised, images play a vital role, especially on an e-commerce site. No one will buy
a product without having seen it. If you want to sell your products to people, then you need to display them
what you are selling with high-quality images.
Showcasing your products with professional images (and images of your product from several
different angles) goes a long way to building trust with your customers. If they sense that they know
what they’re purchasing, they’re more likely to simply purchase.
This isn’t the hardest trick to implement, so have plenty of high-quality images of what you’re selling
on your e-commerce site.
#5 Create a frictionless checkout experience
Good news, a user has found the product he was looking for on your site! To convert this user into a
customer, you must offer them a frictionless customer journey, with a perfect payment
experience. To start, let’s see what NOT to do:
- Add unexpected shipping costs,
- Not having a clear return policy,
- Do not accept certain types of payment,
- Be required to create an account to place an order.
By doing this, there is a good chance that the user’s cart will turn into an abandoned cart. How to
avoid it? To get started, clearly display your shipping costs and policies on your homepage
and product pages. This eliminates any unpleasant surprises.
If your platform limits payment types, it’s time to switch to a platform that doesn’t limit them. You
must be able to accept all international credit cards, online payment gateways like PayPal and
Stripe, and digital wallets like Apple Pay and Amazon Pay.
Finally, a last obstacle to remove is the obligation to create an account to complete the
purchase process. Just use a payment form to take that friction away. Once they’ve made a
purchase, give them the option to use that information to create an account with one or two clicks.
No more no less !
#6 Choose the e-commerce solution that suits your needs
- Am I a beginner or do I have experience in creating an e-commerce site?
- Do I have coding experience?
- Do I really need a strong and active community to help me in case of problems?
- What about payment methods? Am I going to accept a lot or not?
Woocommerce, Shopify, Wizishop… there are many platforms specializing in the creation of e-commerce sites . You must study them one by one to make the most informed choice possible.
Now a few questions you can ask yourself to help you make a decision:
- Am I a beginner or do I have experience in creating an e-commerce site?
- Do I have coding experience?
- Do I really need a strong and active community to help me in case of problems?
- What about payment methods? Am I going to accept a lot or not?
All these questions that may seem trivial are not! By doing your research, you will find that some
solutions support SEO while others only accept a very limited number of payment methods. Your
choice will gradually narrow to arrive at the perfect platform for your use.
#7 Go all out on customer reviews and testimonials
Most internet users check online reviews before deciding to buy a product/service . Contact
your customers to follow up on their purchases. Ask them for details about their experience. This
valuable information will help you improve in one way or another, and you will even be able to view
the most rave reviews.
However, if you receive a negative review online, don’t ignore it. Instead, get in touch with the
customer and talk to them directly. Try to find a quick and effective solution to his problem . He will see you as trustworthy, reliable, and will be more likely to come back to you in the future. Contact Us at:
- 📞 99159 84427, 9915900118
- 📧 [email protected]
- 🌐 https://up2mark.com/
Sahib Singh is a digital marketing and WordPress expert at Up2Mark Technologies. Sahib has worked in the web development industry for over 3+ years and has developed a reputation as an expert in his field. He has helped countless businesses achieve their online goals, and his work has been featured on prominent websites and publications.
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