In the traditional advertising methods, one can decide the medium they want to use to promote themselves. They could choose from various options such as tv or radio and so on. However, these ways of advertising are not easy to change. Therefore in case, a particular strategy does not work well it becomes rather inconvenient. Digital marketing, on the other hand, allows us to target the exact audience we wish to get in front of. Since most forms of online marketing are videos, posts, and so on, it is easy to change them and make sure they resonate with the desired audience.