In the traditional advertising methods, one can decide the medium they want to use to
promote themselves. They could choose from various options such as tv or radio and so on.
However, these ways of advertising are not easy to change. Therefore in case, a particular
strategy does not work well it becomes rather inconvenient. Digital marketing, on the other
hand, allows us to target the exact audience we wish to get in front of. Since most forms of
online marketing are videos, posts, and so on, it is easy to change them and make sure they
resonate with the desired audience.