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DIFFERENT METHODS OF DIGITAL ADVERTISEMENT
You Should Know
As we know, India is growing rapidly is the digital sector. In today’s
world, everything is moving so fast, quickly and rapidly. We have seen
in the last decade, Digital Advertising has taken over the marketing
industry. Digital advertising is the process of publishing promotional
material through online platforms such as social media, websites,
SE (Search Engines), and any other program that can be used digitally.
Also nowadays every business needs an online presence to grow or
to expand their business. We can easily reach to the audience with the help of online presence.
So talking about digital advertising, it is
very helpful for every business and enables you to quickly, easily, and
efficiently reach your target public. To make your small business
reach each and everyone, you need to create an advertisement to
describe your product.
There are many methods of digital advertisement such as:-
1. Search Engine Marketing (SEM)
SEM is most important
dependable types of digital advertising because it’s based on keywords that users are already looking for. It is mainly divided
into its two subtypes that are pay per click (PPC), and search engine optimization (SEO). PPC campaigns and ads allow
businesses to pop up as the first or last several results on the
first page. But in case of SEO, it takes a lot of time and
requires proper strategy to get onto the first page. The most
searches platform for SEM are Google and Bing. More than 90%
of online users will end their search on the first page, even
though search engines show thousands of results for a single
search. So it requires a complete strategy to make sure that
your advertisement will end up on the first page.
2. Video Ads
It is the easiest way of advertising as you simply need to record
a video explaining your product and upload it on trending social
media platforms like Youtube, Instagram, Facebook, etc. Video
is something that is very common among the youth nowadays.
Video ads show up every single time when you are watching
any video on Youtube or at any other platform. Today’s
generation get very influenced by these ads. The main part of
the video ads is creating a good video that looks attractive,
appealing to the viewers. The content in the video should speak
itself for the brand, very good quality music and sound. It takes
time to make a good video ad but at the same time it is very
effective.
3. Display Ads
Display advertising is the most basic form of digital ads as it
mainly comprised of images and text. They are typically very
affordable and simple to implement. Like other ads, they don’t
show up on the search page. They usually show up as banners,
popups, and mostly on blogs. As these ads are very much
affordable so they can usually be seen by a lot of people. As
there is no competition involved like in SEM, so many ads like
games, events, clothes etc may popup on the same website.
4. Native Advertising
Native advertising is very similar to that of display ads but it
requires strategies and unique ideas to target audience. Social media sites or other web pages display native ads and
they don’t look like other typical ads. Native advertising is the
least prominent to users because what they are seeing is most
likely relevant to them. Most of the users find native ads to be
helpful because they are so relevant. Native ads will be marked
as sponsored by the website or platform.
Native Advertising have four subtypes: in-feed, search,
suggested widgets, and promoted listings. Native advertising is
usually based on audience online habits and will show ads that
may be relevant to them.
5. Social Media
So the new generation is all about social media and its
platforms. Everyone is using social media platforms like
Instagram, Facebook, Twitter, Youtube, etc. for entertainment,
business purposes. So it becomes very easy to target audiences
using social media. It is a very common thing to see a display,
native, and video ads on social media platforms. Also a lot of
Influences on social media can promote your product in their
stories, posts, etc. Paid ads on social media are very helpful in
endorsing your brand and helps to receive feedback on your
business.
Director at Up2Mark Technologies
Puneet Singh Batra is the Director of Up2Mark Technologies. He is an expert in website development and digital marketing. Puneet has successfully delivered many projects for his clients, all over the world
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