In the world of online marketing, AI can optimize marketing campaigns. It cannot have the risk of human error. But much of the digital marketing is still depending on human ingenuity, which is an AI program that is able to generate a report using nothing but data. However, to truly connect with your customers, you’ll still need the human touch. Empathy, compassion and storytelling are all properties that machines can’t follow, at least not yet. Ultimately, AI is not bound by human limitations.