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Digital Marketing using Artificial Intelligence
Digital marketing is the way of marketing that uses online based digital technologies such as computers,
mobile phones,internet and other digital platforms to encourage
products and services where as Artificial intelligence (AI), sometimes
called machine intelligence, is intelligence demonstrated by
machines, in comparision to the natural intelligence unvieled by
humans and animals. It holds exceptional future opportunities in
digital marketing.
In the world of online marketing, AI can optimize
marketing campaigns. It cannot have the risk of human error.
But much of the digital marketing is still depending on
human ingenuity, which is an AI program that is able to generate a report
using nothing but data. However, to truly connect with your
customers, you’ll still need the human touch. Empathy, compassion
and storytelling are all properties that machines can’t follow, at
least not yet. Ultimately, AI is not bound by human
limitations.
In the meantime, there are some of the innovations that could affect
the industry as AI marketing enters the mainstream. For example,
AI-Enhanced Digital Advertising, Chabot, Behaviour and Predictive
Analysis, etc.
Sahib Singh is a digital marketing and WordPress expert at Up2Mark Technologies. Sahib has worked in the web development industry for over 3+ years and has developed a reputation as an expert in his field. He has helped countless businesses achieve their online goals, and his work has been featured on prominent websites and publications.
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