Up2Mark Technologies

Digital Marketing using Artificial Intelligence

Digital marketing is the way of marketing that uses online based digital technologies such as computers, mobile phones,internet and other digital platforms to encourage products and services where as Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, in comparision to the natural intelligence unvieled by humans and animals. It holds exceptional future opportunities in digital marketing.
In the world of online marketing, AI can optimize marketing campaigns. It cannot have the risk of human error. But much of the digital marketing is still depending on human ingenuity, which is an AI program that is able to generate a report using nothing but data. However, to truly connect with your customers, you’ll still need the human touch. Empathy, compassion and storytelling are all properties that machines can’t follow, at least not yet. Ultimately, AI is not bound by human limitations.
In the meantime, there are some of the innovations that could affect the industry as AI marketing enters the mainstream. For example, AI-Enhanced Digital Advertising, Chabot, Behaviour and Predictive Analysis, etc.
Sahib Singh
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