In the world of online marketing, AI can optimize
marketing campaigns. It cannot have the risk of human error.
But much of the digital marketing is still depending on
human ingenuity, which is an AI program that is able to generate a report
using nothing but data. However, to truly connect with your
customers, you’ll still need the human touch. Empathy, compassion
and storytelling are all properties that machines can’t follow, at
least not yet. Ultimately, AI is not bound by human
limitations.