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How Website online presence help small business

In today’s time everyone is so dependent on online platforms like everything is so easily available through online even smallest things are available online. Digital dominance makes people more dependent on social platforms for services and products. Learning from this, people have realized online presence is a must to build credibility, to share information and to educate on products and its uses to become more successful.
As seen in earlier times there is lack of knowledge on website online presence importance to small business owners. Small business owner lack the knowledge and importance related to web presence. Creating and awareness for the same can make the businesses grow potentially and take the business on greater heights. The small business owners don’t know about the benefits of having the online presence. It is also too expensive for them to adopt this technology, so they keep a distance from it. In India, internet users are less compare to other countries because India is a developing country but with the increase of new fully advanced generation, elder generation is also showing mush interest in this. Some people consider online platforms and social media waste of time. But by day to day requirement of internet make them realize the importance of online means.
As we know whole world is under major pandemic conditions that is COVID’19 .So as ordered by the government no one is allowed to step outside their house. As a result there is major downfall in economy. So in this condition everyone is dependent on online work as shops, malls, hotels etc. has shut down to prevent us for this deadly virus. So it is better to start a new business online as no other source of income is left. So now the question is how to start a small business online?
To make a business more reliable and successful, it is necessary to have a website. So you all must be wondering why is there a need of website for small business. First of all What do you mean by website? Website is a simply a collection of multiple web pages and related sources and various links for example shopping websites like amazon, Flipkart etc. all the websites are the part of World Wide Web.
Business needs website or web page for the proper expansion of it. Website helps in expanding the business in right and attractive manner. If we don’t have any website supporting our business idea it simply means that owner must not be fully interested in expanding their idea. website simply helps to make your project real as they are many fake sites that just fool of innocent people. About 60% of people do not trust a business that doesn’t have a website. Website can say a lot about your product and services. Same as website is necessary also having the online presence is essential for your business to run in long term. Now you must be thinking why online presence is essential. As you can see in today’s era everyone including teenagers spend most of their times on social media platforms like Instagram , Snapchat , Facebook etc. Most people create profiles on Instagram and Facebook just to make sure that their business idea reaches each and every person, you can interact with them and bring them to your website.
For example- I spoke to one of my friends and she told me that she wanted to expand her the idea in the field of psychology and then she made a page on Instagram and that help her to interact with great personalities that are in the same field and try to convince them to help them and then take them to her own website for further exposure.

Expanding your business an online presence helps in many ways:

  • Companies can easily approach you that is it is much easier for good companies to contact you. Companies can directly contact you rather than any other means.
  • Makes it easier to flaunt/display your product like we can attach pictures for a better understanding of the product. Pictures contribute to the originality of the product. Consumers can make a better picture in their minds about the structure of the product.
  • Helps to build and improve interpersonal relationships between both parties. It is very essential to build a healthy relationship with your consumers
  • Helps to build and improve interpersonal relationships between both parties. It is very essential to build a healthy relationship with your consumers
  • Can interact with more people around the globe. It aids in handling the business in the long run.
  • Easy way to express your ideas and thoughts. It helps to brand your voice. Online presence helps to get honest reviews about the manufacturing and design of your product. By getting the real reviews you can polish the rough edges. it’s essential to create a website that can behave as an ambassador for consumers if you’re not physically able to. Involving a website or web page can help to attract readers/consumers’ attention. By not involving the web site’s online presence you are losing out on an opportunity to increase your customer base. You get the opportunity to truly get to know the customer. Social media is one of the most effective and yet most simple ways to get persons focused on your company and to make a real connections with real people.
There are quite new ways to engage customers like by posting your content-related videos in Facebook and using your website to do the same. Designing the product is very important as the same image is created in the viewer’s mind.
In today’s world, there are more cases of Cyber Crimes. So most people search Google or any other site to read the services before calling for more information. If we look around ourselves what two things do we see, most probably a laptop and a mobile phone. So earlier people are not comfortable starting their business online but with the rise in technology and the release of modern digital devices, people are taking advantage from it. As of now, many businessmen are using online presence to run their small businesses.
Technology plays an important role in bringing buyers and suppliers together on the internet. Due to this, it is very necessary for all businesses to have a website. The web presence helps the business to get their deserving position in the market as earlier just the people with big businesses used to be in lead over the internet, but now the small business owners have realized the importance of having an online presence and website related to it for business development and growth. So they are making use of various mediums like social media, designing their own web page, or making their own website to share business information. Business needs smart work, not hard work, so it is high time that small business owners realize the importance and need of a website online presence.
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