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How will web 3.0 impact digital marketing & BlockChain?

Here are some of the ways web 3.0 will impact digital marketing:
  • Less focus on keywords : In web 3.0, there will be less focus on keyword optimization. Instead of focusing on keywords, marketers need to create multimedia content that understands user needs and queries.
  • Reduction of “near me” queries : There will be a drastic decrease in “near me” queries. because individuals notice that the consequences will automatically be relevant to their location. So they stopped adding “near me” or postcodes to their search. Web 3.0 automatically takes geolocation and user behavior data into account and displays relevant results that match their interests.
  • Increase in voice search : Web 3.0 will lead to an increase in voice search, and now people will start using even more digital assistants. Therefore, the key will be to optimize for more specific, long-tail queries.
  • More emphasis on microdata and schemas. : Understanding data is more crucial in web 3.0. All marketers should adopt Microdata and Schema tags to stay ahead of the game as they help the web 3.0 the application understands the context and structure and contents of the data. With a clear understanding, will ensure that your content is shown to the user for relevant queries.
  • Growth in Question Keyword Optimization, Snippet Optimization, and People Also Ask (PAA) Section : Web 3.0 will increase PAA (People Also Ask) section optimization, keyword optimization, and featured snippet optimization. Marketers need to produce content that answers users’ questions accurately.
  • The rise of hyper-personalized experiences : The idea of old static websites will also replace with hyper-personalized experiences using WEB 2.0 that change their messages and media formats for each visitor. Talking with search engines in natural language and finding accurate information provides a seamless user experience; Web 3.0’s ability to learn and reflect will accentuate this rich experience for users.

Web 3.0 and Blockchain

Blockchain is often related to Web 3.0, and it can be hard to understand whether it’s the same thing or something different. Simply put, blockchain is the technology (along with others like IoT and AI) that underpins web 3.0. Specifically, the foundation of web3 is Blockchain, as it reevaluates data structures in the backend of the semantic web.
The blockchain, also called Blockchain Ethereum is a decentralized state machine that deploys smart contracts. These smart contracts define the logic of an application for web 3.0. So anyone who wants to build a blockchain application must deploy their application code to the shared state machine.
All app data and code is stored and managed on the blockchain, and the blockchain is collectively owned and maintained by a network of peer-to-peer nodes. Agreement rules between network peers determine state changes on the state machine or blockchain
All data here is globally accessible, but existing data cannot be edited or modified. Users can send files in a copy-protected manner, enabling true peer-to-peer transactions without an intermediary. This means that files and data are encrypted before being shared and are completely secure on the web 3.0.
When a user interacts with a web 3.0 application, the application uses artificial intelligence and automatic language/natural language processing to process requests and provides the required data or information directly from the blockchain, which is accessible anywhere in the world.
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