Firstly, what is digital marketing?
Digital marketing is an online advertisement concept by which we can connect our customers by using various search engines, websites, email, and mobile apps. By using digital marketing we can develop our brands, products online. Digital marketing can also be developed to non-internet channels which provide digital media like television, mobile phone (SMS, MMS, and calling), and on-hold ringtones on phone. We can easily learn Digital Marketing in our career life.
Classified into main 7 categories
✔ Search Engine Optimization(SEO):
The main task of SEO is to promote the business to a higher rank in google search engines. SEO is the usage of increasing the quality and quantity of traffic to websites throughout organic search engine conclusions. By using various keywords and phrases we can increase the rank of a website. Some important things for SEO i.e.
- Delete that slow your site
- Internal linking and external linking
- Different and unique meta descriptions for every page
- Use of simple URL system
- Use of right keywords in pictures
- Put different content to improve SEO
✔ Content Marketing:
Content marketing is the business strategy that focuses on designing and distributing valuable, related, and logical content to attract and maintain a clearly defined audience and to drive valuable customer action. There are some reasons or benefits for using content marketing i.e.
- Increase in sale
- Better customers who have more faith
✔ Email marketing:
Email marketing is a powerful tool for direct and digital marketing which uses email for promoting business products and services. Through the usage of various strategies to supply messages that clients can’t forget about.
There are some reasons why email marketing are on priorities
- Email is the no.1 communication channel
- Create your list
- Email just convert better
✔ PPC(Pay Per Click):
It is the way by which we can increase our ranking at the top of the web searches by paying. It is called PPC because it is charged on every click when adverts are clicked. PPC offers
- Promotes to business growth
- Quick entry in PPC
- Great targeting options
- Results are easy to measure and track
- Working well with other marketing channels
- Provides a wealth of useful data
✔ Social Media Marketing:
It is the process of working on marketing with social media. With social media platforms like Twitter, Facebook, and Instagram, customers invest to grow their following and reach a new pool of potential customers. Social Media Marketing can help with lots of goals such as:
- Increase website traffic
- Building conversations
- Raising brand awareness
- By creating a brand identity
- By improving interaction and communication with key audience
✔ Mobile Marketing:
Mobile marketing is that advertising by which you can reach your targeted audience on their smartphones and tablets. Mobile marketing reaches people through text messages, social media, websites, email, and mobile applications. Businesses all over the world are shifting their advertising budget on mobile because most of the users spend more time on phones than other devices.
✔ Market analytics:
Marketing Analytics includes the processes and technologies that enable marketers to evaluate the success of their marketing activities. There are 3 steps for the success of market analytics:
- Action on what you learn
- Evaluate your analytic capabilities and fill in the gaps
- Use a balanced array of analytic techniques.
Are you looking to build your career in Digital Marketing, Contact us for more information !!