HelloBonsai is a software that is designed to help freelancers manage their day to day Business, including – Proposals, Contracts, Invoices, and more
The project and goals consisted of acquiring new users while increasing the awareness and authority position of the Product. Our approach was to leverage Content with different Digital Media avenues in order to meet the set KPI’s.
Being a new product in a competitive market, our goal was to raise awareness and users by standing out. Our Marketing revolved around targeting freelancers through Affiliate Marketing, Content, Paid Social, and Paid Search.
During our discovery phase, we found that there are many blogs that provide tips and tricks for freelancers. Right away, we found an opportunity to target these bloggers and influencers with an affiliate campaign targeted at capturing high-quality Traffic at a low cost.
After auditing competitor search traffic, we saw a high volume of ‘question searches’ related to the clients’ product, such as: What are the best project management tools for freelancers? Our team identified this as an opportunity to capture organic traffic through the power of content. Gaining users, while building brand authority.
Krafted Digital’s Paid Social team built a Social Media Marketing funnel that targeted Freelancers with tailored copy and creative, while splitting retargeting campaigns based on insights obtained from analytics. Our message was simple while complying with the brand messaging of helping freelancers simplify their lives.
Our Software’s indicated vast opportunities to target searches related to the client’s product. Our Search Marketing team identified high-intent queries that we’re able to direct the client to a Landing page where we had the opportunity to convert.
Being a new product in a competitive market, our goal was to raise awareness and users by standing out. Our Marketing revolved around targeting freelancers through Affiliate Marketing, Content, Paid Social, and Paid Search.
Not only did Content Marketing allow us to reach new Customers for the Bonsai, but it also placed the client in positions to increase brand authority among their competition. The Content Strategy and execution included:
For the Paid Search campaign, our goal was to get the client in front of Intent-Driven searches related to the product. The Strategy and Execution of the campaign included:
The Paid Social team at Krafted identified Facebook and Linkedin as key channels to reach our audience. The Strategy and execution of the Social Media campaign included:
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