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The project and goals consisted of acquiring new users while increasing the awareness and authority position of the Product. Our approach was to leverage Content with different Digital Media avenues in order to meet the set KPI’s.
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Not only did Content Marketing allow us to reach new Customers for the Bonsai, but it also placed the client in positions to increase brand authority among their competition. The Content Strategy and execution included:
For the Paid Search campaign, our goal was to get the client in front of Intent-Driven searches related to the product. The Strategy and Execution of the campaign included:
The Paid Social team at Krafted identified Facebook and Linkedin as key channels to reach our audience. The Strategy and execution of the Social Media campaign included:
Stop Losing Customers to Your Competitors,Increase the Exposure of Your Business!