Up2Mark Technologies

Why Websites And Digital Marketing Is Essential

For Ecommerce Portals?

Seeing a lot of ads lately? Every time you see a video on YouTube, what do you do? You skip…. But ever wondered what the advertisers did?
They planted a seed in your mind without your consciousness. For example: I never bought clothes off the online websites and when I thought about one “Myntra “came to my mind. Why? Because they have a huge digital presence as a fashion website.
So what basically is this strategy used by the company?
The strategy or more accurately speaking “Digital Marketing” is a kind of advertising delivered through digital channels like social media, email, search engines, websites etc. “Digital” does not only mean the use of internet, radio advertising is also a part of it.
With the advent of computers, then internet and then ultimately social media. we have evolved Tremendously in this sphere, now it’s time that companies evolve their marketing strategies too. With over 4 billion internet users worldwide, where else can you reach such a huge mass. Most importantly target the right consumers.
Digital marketing is not just ads; it means a lot more.
The two main pillars on which it stands today are Online marketing and offline marketing.
Puneet Batra
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